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Colleen Atwood for Disney

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Creating the Campaign


Concise Focus created digital ads and photos for the Colleen Atwood x Disney collaboration; a 90s hero video to promote the product line along with :60s, :30s, and :15s vertical clips.


Through the use of the actual Little Mermaid dresses we created a set where Colleen took us through how she created the dresses and her influence for the children’s product line.

Concise Focus provided full scale production services including pre-production scouting, video treatment, hiring full crew, providing gear, video directing, location permitting + insurance, and post production services.

Our videos were published across social media by Target & Disney as well as the landing page for the product line.

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