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Nikkolas Smith for Marvel x Target

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Target x Marvel - Nikkolas Smith
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Creating the Campaign


We were tasked with creating digital ads for the Marvel x Nikkolas Smith collaboration; a 3 min hero video to live on Target's website along with :60s, :30s, and :15s vertical clips to accompany the release of the product line.


Through powerful video and still images we told the story of how Nikkolas creates his iconic characters featured in Marvel's Black Panther, Spiderman, and more, what inspires him and what this collaboration means for him.

Concise Focus provided full scale production services including pre-production scouting, video treatment, hiring full crew, providing gear, video directing, location permitting + insurance, and post production services.

Our videos were published across social media by Target, Marvel and Nikkolas as well as the landing page for the product line.

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